Privacy Policy

1. Identity of the Data Controller

Ushbound MX (hereinafter "we," "us," or "the Company") is responsible for the processing of personal data collected through the website ushboundmx.com and through direct contact channels. Our address is Colonia, C. 3, Centro, Xalapa, Veracruz, Mexico. You may contact us at info@ushboundmx.com or by phone at +52 228 856 5717.

This Privacy Policy is issued in compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and its Regulations, published in the Diario Oficial de la Federación on July 5, 2010 and December 21, 2011 respectively.

2. Personal Data We Collect

We may collect the following categories of personal data when you use our website or contact us:

• Identification data: full name, position or role within a cooperative or organization.
• Contact data: email address, telephone number, physical address.
• Organizational data: name of the cooperative or organization you represent, cooperative type, stage of formation or operation.
• Communication data: content of messages sent through our contact form or by email.
• Technical data: IP address, browser type, pages visited, and session duration, collected automatically through cookies and server logs.

We do not collect sensitive personal data as defined by the LFPDPPP (such as health data, biometric data, racial or ethnic origin, political opinions, or religious beliefs).

3. Purposes of Data Processing

Your personal data is collected and processed for the following primary purposes:

• To respond to inquiries submitted through our contact form or by other means.
• To provide operational consulting services related to cooperative formation, registration, governance design, and administrative accompaniment.
• To maintain records of consulting engagements and related documentation.
• To comply with applicable legal obligations.

Secondary purposes, which are not necessary for the consulting relationship but which we may pursue with your consent, include:

• Sending informational communications about cooperative law updates or changes in RNGC procedures.
• Conducting internal analysis to improve our services.

If you do not wish your data to be used for secondary purposes, you may indicate this by sending an email to info@ushboundmx.com with the subject line "Secondary Purposes Opt-Out."

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: when you submit a contact form, you provide explicit consent for us to process your data for the purposes described above.
• Contract performance: when a consulting engagement is established, processing is necessary to perform that engagement.
• Legal obligation: where applicable law requires us to retain or process certain data.
• Legitimate interest: for internal analytics and service improvement, subject to your right to object.

5. Data Transfers and Third Parties

We do not sell, rent, or otherwise transfer your personal data to third parties for commercial purposes. We may share your data in the following limited circumstances:

• With service providers who assist us in operating our website or delivering our services, under data processing agreements that require them to protect your data.
• With government authorities or registries (such as the RNGC) where this is necessary to provide the consulting services you have requested.
• Where required by law, court order, or competent authority.

Any transfers outside Mexico are subject to the transfer provisions of the LFPDPPP and its Regulations.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specifically:

• Contact inquiries that do not result in a consulting engagement are retained for up to twelve months.
• Data related to active or completed consulting engagements is retained for five years from the conclusion of the engagement, in accordance with applicable record-keeping requirements.
• Technical and cookie data is retained according to the periods described in our Cookie Policy.

After the applicable retention period, data is securely deleted or anonymized.

7. Your Rights (ARCO Rights)

Under the LFPDPPP, you have the following rights with respect to your personal data:

• Access: to know what personal data we hold about you and how it is being processed.
• Rectification: to request correction of inaccurate or incomplete data.
• Cancellation: to request deletion of your data when it is no longer necessary for the purposes for which it was collected.
• Opposition: to object to the processing of your data for secondary purposes or on the basis of legitimate interest.

To exercise any of these rights, please send a written request to info@ushboundmx.com including your full name, a description of the right you wish to exercise, and a copy of a valid identification document. We will respond within twenty business days as required by the LFPDPPP.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about the types of cookies we use, their purposes, and how to manage your preferences, please refer to our Cookie Policy.

You may manage your cookie preferences at any time through the cookie consent tool on this website or through your browser settings.

9. Security Measures

We implement administrative, technical, and physical security measures designed to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted communications (HTTPS), access controls, and regular review of our data handling practices.

No method of transmission over the internet is completely secure. While we apply reasonable measures to protect your data, we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after changes are posted constitutes acceptance of the updated policy. If you have questions about this Privacy Policy or our data practices, please contact us at info@ushboundmx.com.

You also have the right to file a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI) if you believe your data protection rights have been violated.